Week 14
April 18, 2006
Meeting to discuss revisions based on prototype think aloud feedback. We discuss adding elements that meet users requested needs such as certain buttons and wording. Discussion of adding additional wireframes addressing what screen would look like for an unsubscribed customer and how screens would look if a customer chose to subscribe. Discussion of payment screens and look and feel of INsite branding were also addressed.
We also discuss incentives for subscription such as 1 month free if you buy the device and tier subscription plans. Discussion revolving around the issues of how the service will meet the needs of both the vendors and consumers continue. We decide vendors will receive aggregated anonymous usage data and advertising opportunites for their subscription fee. Consumers, on the other hand, will get precise information about their location and information relevant to their needs and interests.
Personas of potential users are also discussed. It is decided that three personas will be discussed fully in the documentation, however only the persona of the business traveler will be shown in the presentation.
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